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News Release - 2018 p4 Conference

PITTSBURGH, Pa., April 18, 2018 – A new p4 Conference next week will seek to further advance Pittsburgh’s potential as a global hub of equity, technology and innovation, with keynote speakers focusing on key developments in robotics, artificial intelligence and life sciences and how they may impact community well-being.

The event, at the David L. Lawrence Convention Center on April 25 and 26, is expected to attract over 700 participants comprising experts in the fields of technological innovation, community and civic leaders and urban design specialists from across the United States as well as the local southwestern Pennsylvania region. Attendance to the summit is by invitation and the event is at full capacity.

p4 was launched in April 2015, based on a central unifying framework of People, Planet, Place and Performance, to create a new, sustainable, innovative and inclusive model for development designed to establish Pittsburgh as a “city of the future.” A second p4 conference was held in October 2016 with special focus on equity, addressing social and economic barriers that disadvantage individuals based on race, ethnicity, gender and poverty.

 “Pittsburgh’s growing stature as an epicenter of emerging technologies is renowned internationally and makes this conference especially significant,” said Grant Oliphant, President of The Heinz Endowments. “The existing and potential benefits this represents for new investment, entrepreneurial startup development and our overall economic vibrancy are clear.

“But we must also remain alert to the possible human cost of our technological advancement, most importantly in areas of equity and employment, but also where it intersects critical societal issues such as neighborhood gentrification and our core p4 goal to build a Pittsburgh community that benefits and is welcoming to all.”

Co-hosted by The Heinz Endowments and the City of Pittsburgh, the conference will open on the afternoon of Wednesday, April 25 with a keynote presentation by Mustafa Santiago Ali of the national Hip Hop Caucus, followed by a reception for attendees. 

This will be followed on Thursday, April 26 with a full day of short presentations, together with keynote speakers including Julián Castro of the Lyndon B. Johnson School of Public Affairs who is former U.S. Secretary of Housing and Urban Development under President Barack Obama; and Henry Timms, President and CEO, 92nd Street Y an organization that fosters learning and civic engagement. Julián Castro served as Mayor of San Antonio 2009-14, and Henry Timms is co-author of the newly published book, ‘New Power: How Power Works in our Hyperconnected World – and How to Make it Work for You.’

In addition to its focus on technology and innovation, the p4 summit will provide progress updates on initiatives featured at previous p4 conferences, including the advancement of a ‘Just Pittsburgh,’ sustainability and environmental effects on public health, building an innovative and inclusive economy, and the promotion of innovation and community development in urban planning and design.

"The p4 model has been great for Pittsburgh and has helped inform my 'OnePGH' plan. Through the effort nonprofits, corporations, foundations and government can come together to create an urban wealth fund that will address the shocks and tremors facing tomorrow's Pittsburgh – today," said Mayor William Peduto.

Since the p4 initiative was launched, Pittsburgh’s relationships have continued to grow in the U.S. and internationally with city governments, clean technology innovators, universities, architects and planners with the aim of creating a new sustainable and inclusive approach to design, building and jobs training, together with the continued development of the region’s advanced technology expertise.

The p4 initiative also led to the creation of the new p4 Performance Measures, development evaluation guidelines created by the City of Pittsburgh that are currently undergoing implementation as a pilot program by Pittsburgh’s Urban Redevelopment Authority. The Performance Measures are designed to help benchmark building projects in the city against sustainable best practices.

“Pittsburgh has set itself a mission as a global leader in basing the region’s ongoing development on sustainability, clean energy and modern technology,” said Grant Oliphant. “We also strive to ensure that Pittsburgh is a demonstrable leader in how these advancements positively benefit our broad community as a whole.”

Further information is available on the p4 website at: www.p4pittsburgh.org.

For information contact:
John Ellis
The Heinz Endowments
412 338 2657
je@heinz.org